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New Job Opportrunity at Vodacom, M-Pesa CVM Manager

Vodacom, M-Pesa CVM Manager

New Job Opportrunity at Vodacom, M-Pesa CVM Manager

M-Pesa CVM Manager

Posting Country:  Tanzania, United Republic of
Date Posted:  22-Nov-2022
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


Role purpose: Design CVM strategic initiatives that will lead to customer base growth, Analyze customer behavior and create, execute and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins, Manage customer life cycles to ensure growth in value, ARPU, Active Days of use, Manage M-Pesa customer churn, Provide overall business visibility and timely delivery of key reports, Lead CVM Team to develop and apply machine learning model and statistical techniques for insights to ensure competent approach to various commercial activities, Ensuring CVM campaigns drive the KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management, Participate in implementation of new M-Pesa products to ensure proper pricing and support driving product/service penetration (Merchant, Changisha etc), Create Campaign Business Case and ensure ROI on the campaigns.

Recommended: Ada za M-Pesa Tanzania | M-Pesa charges in Tanzania

Key Accountabilities:

Strategy: Analyse customer data for insights to Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue.
Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
Commercial delivery: Support the implementation of all CVM campaigns e.g. upsell M-Pesa customers to transact more, cross-sell M-Pesa into the voice(GSM) base, inactivity and churn management campaigns, real-time contextual trigger campaigns etc…
CVM operations activities: Responsible for Customer insight analysis, Responsible for end to campaign management in terms of operations & execution, Creation & execution of campaigns within the agreed timelines, Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification(BRS)Engage with various team on Campaign configuration, User Acceptance Testing(UAT), business rules validation, prioritization, launch & post launch monitoring, Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs
Reporting: Support the availability of data for reporting of CVM campaigns and initiatives performance, Create/maintain all campaign related documentation (Briefs, Change logs, Business Cases, UAT documents)Drive adoption of new products and service penetration across the region
Capabilities: Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the data-mart layer all the way to the fulfilment layer.
Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams

Also Read: How To Send Money From M-PESA To CRDB Bank
Technical /Professional Expertise

  • Bachelor’s Degree in Mathematics, Computer Science, Statistics, Economics, Actuarial Sciences, IT, Engineering, Data Science or a related field
  • Outstanding systems integration skills to understand customer data(data-mart) and systems integration in campaign platform
  • Strong SQL skills with experience in relational OLTP database models(OLAP is a plus)
  • Prior experience of telecom industry is an added bonus
  • Open, fact-based approach; ability to understand and translate commercial objectives to technical teams for ensuring delivery of business requirements from campaign platform
  • Disciplined detail-oriented style, combined with ability to simultaneously work at an operational level
  • Experience in SQL and Database management is an added bonus


Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Strategy Execution
External trends and insights
Business and Commercial Acumen
People Development
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning

New Job Opportrunity at Vodacom, M-Pesa CVM Manager

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences – we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.

New Job Opportrunity at Vodacom, M-Pesa CVM Manager

For more vist here Vodacom M-Pesa VCM

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