Marketing Director Job Vacancies at Airtel Tanzania September 2023, Tanzania Jobs, Opportunity to work across Africa Unapparelled exposure to different operating environments, business setups and diverse cultures Start-up culture with resources and scale of an enterprise
Job Vacancies at Airtel Tanzania
Responsible for conceiving, developing and deploying the country-level marketing strategy for delivering revenue numbers and for ensuring a strong and well positioned product portfolio. Deliver nationwide marketing activities and ensure acquisition, retention and churn outputs stimulate usage, increase brand and top of mind awareness within the boundaries of the Marketing budget.
What you will do Define and drive sales & marketing strategy for the country:
Develop sales & marketing strategy for the country to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with Tanzania Chief Operating Officer and Group Chief Marketing Officer. Define sales & marketing strategies/plans and ensure that these are consistent with overall goals and objectives Develop and lead the country’s sales & marketing activities and policies Review market research to determine opportunities that exist and ways to capitalize on them
Improve Airtel’s CMS in the Tanzanian Market
Develop and implement acquisition strategies for the various sales verticals across Retail businesses which will ensure an increase in share of customers. Prevent churn of existing customer base – Actively manage Churn and deliver customer retention programmes that will ensure increase in customer net additions. Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all under-performing initiatives.
Improve Airtel’s relative position in the marketplace (Revenue Market Share)
Monitor relative performance of Airtel against its competitors on a periodic basis using RMS data. Devise strategy to gain higher share of incremental RMS to improve Company’s overall RMS. Identify opportunities and develop roadmap for maximizing revenue from all revenue streams – voice, roaming, data, HBB, vas, roaming. Create a segmented strategy for customer acquisition and prepare a roadmap for implementing the same. Derive synergies across customer segments for overall revenue enhancement – drive cross-pollination across several sales channels and customer segments.
Sustain dominant Brand Affinity and TOMA in the operation
Develop and implement a Marketing Communication strategy that will ensure superior visibility and superior customer intimacy of the Brand compared to competition in the operation. Stimulate increase in usage per user across the Network Develop strategies that will stimulate incremental minutes of use/Mbs for customers on the network as this will directly impact revenues, by ensuring customer loyalty, superior network quality and coverage and value delivering offerings
Enhance current revenue streams and develop new revenue streams of HBB / Smart Phone sales / Network Roll out
Lead country-level customer and marketing research, evaluate industry/ market trends and competition strategies and recommend product positioning and pricing. Increase share of revenue from data services through aggressive rollout of 4G/5G/ HBB service in Tanzania. Develop Smart Phone growth strategy and plans to increase Smart Phone penetration. Network Planning to develop network expansion plans to improve coverage and quality of experience.
Ensure optimal spend vis-à-vis budget and monitor performance against plan:
Keep Net Acquisition Costs and others within budget by ensuring effective cost innovation in all areas of Marketing. Formulate, monitor and control for effective and efficient deployment of marketing budget within the country. Evaluate, forecast and measure performance against plans. Detailed market analysis & insights of customers by geography, demography, psychography, benefits sought & usage levels. Lead the production of regular dashboard reports and distribute to executive management with analysis of major trends or issues.
Creation of highly effective Team
To ensure the functions objectives are delivered through a highly motivated and engaged team. Giving regular feedback and reviews to each team member as this plays a critical role in ensuring employees are engaged and deliver results, leading to lower attrition of people, hence protecting talent. Develop a bench strength of future leaders through coaching, mentoring and guidance
Professional Experience and Technical/ Educational requirements
Bachelors degree in Marketing and Management or like discipline An MBA with focus on Marketing Certifications or additional qualifications in Advertising, Business Administration, communications and management will be an added advantage At least 15 years working experience with 7 years or more in a senior management role in FMCG industry and at least 5 years in Telecoms Marketing
Strong People skills- Building Collaborative Relationships and Empowering and Developing people Risk taking appetite Business and Commercial acumen Excellent understanding of corporate governance standards Should thrive in challenging situations Ability to network with global players Strong analytical skills and problem solving skills Entrepreneurial Ability Deadline for receiving applications is September 15, 2023. Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of; among others, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need.
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