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Head of Sales Jobs at GSM Group Of Companies November, 2023

In This Post Head of Sales Jobs at GSM Group Of Companies November, 2023 read careful below guideline in order to apply for this job

Job Title:         Head of Sales

Department: Sales and Marketing

Reports to: General Manager (GM)

Supervises: ASM / Marketing Manager / Sales Coordinator/ Distribution Manager/ Sales Reps / KA

Job Purpose:

Take ownership of the business’s performance, RTM/distribution decisions, manage and lead the sales teams to deliver sales volume and category targets. Support the Area Sales Managers, Sales Reps & Customer Representatives to ensure target achievement of sales volumes, merchandising standards, customer service delivery and Local accounts management within the country, with market intelligence report on competition movements & strategy.

Ensure RTM optimization and efficiency across all towns, villages and areas to ensure numeric and weighted distribution targets are delivered in a cost-effective way.



  • Ensure Target Achievement of all Goals and Volume Budgets set for the country.
  • Analytical and insights led decision making.
  • Range selling, through the correct pack and flavour mix as per the budget.
  • Implement merchandising standards as per guidelines.
  • Route riding with the team, ASM’s and Sales Reps to supervise and coach on practice of the ‘Standard Call’.
  • Create New Opportunities and align GM for support.
  • Ensure Target Achievement of all Goals set for the country.


  • Plan, Organize, Co-ordinate, Control and Execute Core Work (Sales, Merchandising, Distribution, Account Management & Coaching).
  • Expand the market with Horizontal & Vertical activities, across Urban and Up-country locations.
  • Track Customer Sales and take corrective action.
  • Visit the Trade daily to understand Customer needs, market, and industry trends.
  • Maintain customers and market historical data.


  • Look for opportunities to increase brand presence and visibility in the market
  • Create opportunities to increase consumption.
  • Recommend platforms where business meet the consumers.


  • Make corrections by tracking KPIs and thereby improving distribution and availability of our products & packages.
  • Supervise daily settlement in full and collection of payment by all Customer Representatives.
  • Work with sales coordinator and assist and co-ordinate and approve load requests.
  • Check to ensure effective maintenance of Route/Customer Cards/Files/Books.

Resources, Records & Presentations

  • Identify, Allocate, Track & Evaluate resources to maximize sales.
  • Keep details of Customers, Assets, Signage, by Route & Area.
  • Review and analyse the data available and collected.
  • Provide feedback, make presentations & enable corrective actions.

Training and Problem Solving

  • Coach Sales Team of ASMs, Sales Reps and Helpers through classroom sessions and demonstration in the marketplace.
  • Attend all Training programs and improve Knowledge, Skills and Attitude.
  • Conduct Sales meetings daily, weekly, and monthly and facilitate problem solving.
  • Organise quarterly comprehensive training through sales trainers


  • Bachelor’s degree in business related fields. i.e Business Management, Business Administration, Marketing, Sales, Economics.
  • Master’s degree in relevant business degree (Desired)
  • 5-8 years working experience in similar role in FMCG.
  • Excellent understanding of the organization’s goals and objectives.
  • Strong understanding of human resource management principles, practices, and procedures.
  • Strong understanding of project management principles.
  • Strong leadership skills.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal skills.


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