Premium Director Africa at The Coca-Cola Company July 2023, Coca-Cola Company Careers, The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Coca-Cola Company Careers
Role leads innovation development (e.g. product, package, equipment) within his/her respective category (primarily consisting of globally led brands) to ensure a robust 1 to 3-year innovation pipeline Works collaboratively with global category team to bring global innovation to life within the Africa Operating Unit as well as share relevant Africa Operating Unit market information in support of global innovation development Develops holistic business cases and development of product, package or equipment-based innovations working in collaboration with various technical, commercial and brand functions Lead, in collaboration with technical functions, discovery of new technologies, new partners and new applications of existing technologies to package-based solutions. Monitor external and/or internal insights and consumer studies (global and/or Africa) by reviewing related publications, reports and research in order to raise system awareness of important trends and their potential implications.
10+ years in brand/category management, brand innovation, portfolio management, or innovation/technical disciplines. Bachelor’s degree required; MBA preferred. Ability to take an end-to-end, consumer-driven approach to innovation utilizing multiple sources of information and translating those inputs into specific innovation(s) that meet marketplace needs while delivering brand/business objectives Ability to translate consumer inputs into relevant innovation aligned with brand guardrails/strategic guidance, Ability to develop robust business cases including potential market opportunity and resource/investment requirements to deliver, Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
Role primarily communicates internally to gain input and alignment with key stakeholders. Works to understand key stakeholder positioning and seeks to develop aligned objectives across all groups required to deliver innovation to market. Role communicates externally with key providers of inputs/information (e.g. suppliers, research agencies, customers, bottlers) to gain insights that inform innovation pipeline development.
Social Media; Digital Advertising; Category Management; Branding; Quantitative Research; Channels Strategy; Marketing Strategies; Customer Insights; Segmentation; Qualitative Research; Microsoft Office; Commercialization Strategies; Demand Generation Marketing; Key Performance Indicators (KPIs); Strategic Development